social marketing, social branding and why I don't call my "product" social media marketing.
On October 29th, 2008 Henriette Weber wrote:
So Morten wrote blogpost (in danish) about who was going drive the development of social media marketing. I have raised my hand and say "I". However I don't call my product "social media marketing", "social media marketing" as I see it - is a subcategory to what I do. I do social marketing and branding. Social as "not only in social media" but also social marketing and branding In real life and in other places apart from social media.
I would like to state again and again , that social marketing and branding (and therefore also social media marketing) is not going to happen as "business as usual". It's gonna take quite an effort to make it happen because for it to be as effective as it needs to be (and for the companies to be able to see how much social marketing can be) it cannot be based on the premises of the company - it needs to be based on the premises of the users. Which means that you really have to turn marketing upside down for it to work, hell I don't even know if you can call it marketing anymore.
but anyway, just wanted to say that if you need social media marketing - I am also your girl =)
[social media marketing, social marketing, social branding, marketing, business]
Morten Saxnaes writes:
Thanks for you comment Henriette. I know you and I share a lot of the same opinions when it comes to "social marketing and branding".
I'm gonna throw Peter Kim's definition of Social Media Marketing into the discussion.
So social media marketing can be more precisely defined as:
"Interaction between a company and individual via [digital] delivery channels, intended to share commercial content that will lead to a sale and/or be passed along to others."
Read his post here http://www.beingpeterkim.com/2008/10/defining-social.html
I personally do not distinguish between marketing and branding through social media, as the social implies that it is the interaction through the brand and the user and the user and the user, will effect both brand and act as marketing.
October 29th, 2008 13:47Henriette Weber writes:
Hi Morten!
I totally agree with the idea of social media marketing as you described - my "differentiation" is just that I don't "just" do social media marketing, I supply it with IRL events and initiatives as well to boost it further =) hence "social marketing and branding"...
thanks for the great comment though
October 31st, 2008 11:35