Honestly and truely ?

I want to elaborate on my last blogpost. The business of business shouldn’t “just” be more than business. it is going to be the single, most important -top -notch competitive advantage in the future - oh wait let’s say it is coming up now, and it’s coming up real fast.

What else will you compete on towards king-like customers? product ? salesforce ? marketing activities?

You are one lucky bastard if you are swimming in so much sale that your personnel cant keep up with it. You are one of few if your company is known by the right people who are pushing it forward.

Let’s look at me as a consumer - I make pledges to myself these days based on what company criterias I have - for me to have the slightest interest in buying a product. There’s enough companies out there so I can be extremely picky and demanding.

The winning crowd is gonna be the companies that understands that the purchased product is a sidefactor to the identification with ideals and goals between consumer and company.

So the customer isn’t king anymore - she’s emperor of the world, running your board and your company =) or she will be in the near future.

Start making values and ethics for the whole company, and live by them. Don’t compromise. because your users wont.

Heck I am all about business - but my own business of course.

… in my opinion it should be something else than “just business”. There’s nothing wrong in earning money and making things grow. Like a gardener growing flowers and crops. I believe it’s a very natural state of mind for people to create and grow. But “just business” is, in it’s essence, terribly boring and dull.

The fun begins when you stars adding flavors, opinions and strategies. That’s when a business is born. I call Toothless Tiger my playground. it’s not really a business. It acts in a business world for certain. But it’s far to dear to me to be “just business” or “business as usual”. It’s an ever changing mindset changing as people change. As I change. It’s reinventing itself all the time.

Im not trying to glorify Toothless Tiger here - but I have new ambitions and goals for my playground. These days I am measuring everything I do in two categories:

1. the business of business is business
2. the business of business is more than business.

For me to really embrace stuff as a (new title coming up) “return on involvement - expert”
I need to find proposals that is more than business. That makes sense to me. That involves me. That makes me try.

Otherwise - as I see it these days - I have given up from the beginning.

I can’t nurture the wrong flower and make it grow. It needs to fit me and my habits and my skills. If it fits me it’s as magical as the internet. If it doesn’t I will be on my way - as a digital vagabond.

late night thoughts from a sleepy tiger =) - have a good rest ya’ll